This project is related to Google ads. Our client has two hotels and came to us in a very difficult year (in 2020) when, due to Covid, the traffic of his hotels had plummeted. Until then, both of his hotels were always almost completely full through his acquaintances as well as collaborations with travel agencies from abroad.

So in 2020 we targeted the local market in Bulgaria and managed to obtain some reservation at a time when the idea of vacation was something like an utopia. Since then we have worked together periodically mainly when the client’s bookings are low and he wants to increase them.

Business Location: Bansko Bulgaria

Business Operation: 5 Star Hotel

Website Language Bulgarian & English

Project Assignment: 2020

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Sofia Tsenekidou – Digital Strategy & SEO Specialist

Written by Sofia Tsenekidou

Digital Strategy & SEO Specialist and founder of TrySEO. She designs and implements digital systems that combine SEO, WordPress, analytics, advertising, and AI-driven marketing, with a strong focus on strategy, transparency, and conscious use of technology.

More about her work in SEO in Greece and internationally.